Rosalinda Zepeda, co-president of SHPE Silicon Valley and entrepreneur/business owner of RZ Enterprises, will present three workshops on the topic of “Be Your Own Boss” as part of the Entrepreneur Program at the SHPE National Conference in Anaheim on October 27th and 28th at the Anaheim Convention Center.
The three workshops are titled “Marketing and Advertising“, “Entrepreneur 101: Intro Workshop“, and “Sales Strategies“. More details below.
If you wish to contact Rosalinda Zepeda, please email her at rosie.coach@gmail.com.
For more information about the 2011 SHPE National Conference, please visit http://conference.shpe.org/shpe2011/.
Entrepreneur Program
Be your own Boss! A program structured to help you learn how to create your own business or improve it. Discover the resources that are available to help you build your business or grow it. You will be surprised how easy it is to start your own venture. This program will help expose you to the tools you need and people who have done it.
Please sign up on OneSHPE (http://oneshpe.shpe.org/wps/portal/oneshpe) for the workshops that you plan to attend. There is no fee to attend these sessions but your prompt registration for these sessions will help us optimize the program.
| Thursday October 27, 2011 | |||
| 4:00pm – 5:00pm | Undergraduate, Graduate, Professional, Business Owners
Entrepreneur- Business Owner |
Marketing and Advertising
Presented by: RZ Enterprises In this workshop we will explore the various avenues for marketing: target marketing, word-of-mouth, local marketing, social media, email blasts using databases, networking, leverage marketing, partnerships, etc. Using three business examples, we will apply what has been learned on the various models and create action plans for each. We will cover ideal clients for each business, marketing budget and marketing plan. Attendees will work and groups in order to get their ideas flowing and take ownership of what has been learned. Presenter: Rosalinda Zepeda Rosalinda Zepeda has been an entrepreneur since the age of 9. After 11 years of corporate consultative sales, she decided it was time to use her skills to transform people’s lives. She started her own company as a business coach and health coach. She coaches new and existing entrepreneurs on growing their businesses and maximizing their potential. As a Certified Health Coach she works with doctors and clients on reaching a healthy body, healthy mind and healthy finances. She also teaches and trains individuals in the wellness industry on how to run part-time residual businesses and reach their financial goals. |
ACC: 208B |
| Friday, October 28, 2011 | |||
| 1:30pm – 2:30pm | Precollege, Undergraduate, Graduate, Professional, Business Owners
Entrepreneur- New Startup |
Entrepreneur 101: Intro Workshop
Presented by: RZ Enterprises This workshop will start with exploring the entrepreneur mindset and move to an action plan for generating ideas. In order to become a successful entrepreneur you have to believe that you already are, think differently than others around you, be willing to learn new ways of doing things, adapt and move forward with a plan of action. Then we will move to the different ways of entering the entrepreneur space and explore why ideas work or not. Presenter: Rosalinda Zepeda Rosalinda Zepeda has been an entrepreneur since the age of 9. After 11 years of corporate consultative sales, she decided it was time to use her skills to transform people’s lives. She started her own company as a business coach and health coach. She coaches new and existing entrepreneurs on growing their businesses and maximizing their potential. As a Certified Health Coach she works with doctors and clients on reaching a healthy body, healthy mind and healthy finances. She also teaches and trains individuals in the wellness industry on how to run part-time residual businesses and reach their financial goals. |
ACC: 208B |
| 4:00pm – 5:00pm | Precollege, Undergraduate, Graduate, Professional, Business Owners
Entrepreneur- Business Owner |
Sales Strategies
Presented by: RZ Enterprises This workshop will explore very specific strategies for successful selling. It will start by debunking the myth that you need to have a certain personality in order to sell. It will explore the skills set of a good sales person: Communication, lead generation, follow up, benefits selling strategy, research and the close. Presenter: Rosalinda Zepeda Rosalinda Zepeda has been an entrepreneur since the age of 9. After 11 years of corporate consultative sales, she decided it was time to use her skills to transform people’s lives. She started her own company as a business coach and health coach. She coaches new and existing entrepreneurs on growing their businesses and maximizing their potential. As a Certified Health Coach she works with doctors and clients on reaching a healthy body, healthy mind and healthy finances. She also teaches and trains individuals in the wellness industry on how to run part-time residual businesses and reach their financial goals. |
ACC: 208A |
