Director of Marketing

ELEVATE SECURITY BACKGROUND
Here at Elevate Security, we’re building the first-ever truly people-centric solution that’s focused on the human element as a core defense strategy for protecting organizations. By combining the powers of behavioral psychology and data science, we are creating a world where every employee becomes an organization’s strongest security advocate.We’re looking for exceptional and passionate people to help us build this future and redefine the burgeoning security landscape. Please apply here: https://elevate-security.breezy.hr/p/0e95662339f0-director-of-marketing

WHAT YOU’D WORK ON
There are a few times when life shows up in your inbox with a golden ticket. This is one of those times! As our first marketing hire, you’ll help define our marketing strategy in a well-funded SaaS startup with industry reputation.

You’ll be designing and executing a marketing strategy to help Elevate exceed its immediate and long-term high-growth revenue goals. A proven track record of executing a marketing strategy in a fast-paced startup environment, preferably within a B2B SaaS company, is highly desirable. This role will have a focus on product marketing as well as field marketing to create a community around Elevate’s brand. This role requires creativity, an attention to detail, and the ability to make a significant impact in a startup setting.

RESPONSIBILITIES
Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, specifically in product marketing.
Design integrated marketing plans to increase awareness and grow lead flow, including email marketing, landing page development, social media, and advertising.
Help identify, develop, manage, and support field events including a customer advisory council to drive partner and sales objectives.
Manage all aspects of conferences, webinars, digital campaigns, and direct mail campaigns including content generation, coordination, and strategy.
Position Elevate as a thought leader in the security awareness space through webinars, practitioner symposiums, customer advisory councils, and conferences.
Align closely with product and sales teams to understand our clients’ needs, create go-to-market strategies, and create communication and collateral that reflects Elevate’s brand and ROI for clients.
Implement a product marketing plan to ensure alignment on all new product feature announcements, launches, and sales/marketing collateral.
Be involved in annual and quarterly planning, keeping track of the budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.
Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.
We’d love to hear from you if several of the following describe you:

8+ years B2B marketing experience, ideally in enterprise technology, with a widespread knowledge of the full marketing stack.
Experience working with the Security industry, particularly with CISOs.
5+ experience building industry-focused brands, with in-depth knowledge of demand generation and product marketing.
4+ years of people management experience growing marketing teams from small to bigger.
Prior experience executing a short and long term go-to-market strategy at a high-growth company, ideally that has scaled to $100M in revenue and beyond.
Experience partnering closely with sales leadership and an understanding of the connection between demand generation and revenue growth.
Skilled in marketing automation and related software such as Salesforce, Google Analytics, paid marketing, and knowledge of market trends in digital marketing technology.
You’ve handled multiple aspects of product launches with 10+ stakeholders.
Superior communication skills – ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level.
Great at building relationships, both internally and externally.
You can readily adapt to changing deadlines, emerging needs, policy changes, and the variety of nuances that can happen in product development.
You can juggle multiple projects seamlessly.
A demonstrated history of being a team player, and desire to jump in and get your hands dirty as needed.