Marketing and Outreach Coordinator

POSITION SUMMARY:
The Marketing and Outreach Coordinator works closely with the Community Development Director to establish
initiatives to meet the agency’s recruiting, marketing and fundraising goals. In particular, this individual will work
with the Community Development Director to set the strategic direction for all social media marketing and
website management for the agency and create and execute marketing and PR plans to grow our volunteers,
donors, and community supporters.
RESPONSIBILITIES AND DUTIES:
Marketing and Website Management
 Build and execute social media strategy through research, benchmarking, messaging and audience
identification to expand and strengthen Child Advocates’ social media presence on Facebook, LinkedIn,
Twitter, YouTube and Blog.
 Generate, edit and post daily content (original text, images, video) on CASV website and social media
platforms to build visibility, meaningful connections and encourage our community supporters (i.e.,
donors, CASAs, community supporters) to take action.
 Continuously improve social media platforms and website performance by capturing and analyzing the
appropriate social data/web metrics, insights and best practices, and then acting on the information.
 Create content calendars and schedules utilizing social media management tools such as Hootsuite.
 Write and edit content for press releases, monthly newsletters, website and blog.
 Oversee management of the organization’s website. Trouble-shoot technical problems and work with IT
support to resolve issues.
Events and Community Outreach
 Build relationships with key community organizations, churches and local government officials to help
spread the word about our CASA program and need for volunteers.
 Create compelling slideshow presentations to present to community organizations; develop and train
volunteers to manage informational booths at events and speak on our behalf.
 Work closely with Community Development Manager on the agency’s three fundraising events. Create
marketing materials, obtain auction items, and build event web pages to process tickets.
Additional Responsibilities:
 Help establish other policies and procedures for the Community Development Department as required
by the department Director.
 Perform other related duties as required and assigned.

Accountability:
Perform tasks under minimal supervision, ensure good relationships with a variety of people, demonstrate sound
judgment and discretion, and demonstrate strong commitment to accuracy and detail. Meet deadlines as
assigned.
MINIMUM QUALIFICATIONS:
 Minimum 3 years of paid, professional work experience in marketing and community outreach
 BA/BS degree or equivalent combination of education and experience
 Excellent writing, editing and media outreach skills
 Strong interpersonal and presentation skills
 Proficiency in Microsoft Office, Adobe Photoshop, Constant Contact or similar
applications
 Proficiency in website management and HTML
 Ability to pass FBI, DOJ, DMV, SSN and CACI background checks
Please send resume and cover letter to: Laura Fulda, Director of Community Development,
laura@cadvocates.org. No phone calls, please.